Made in Australia, by a working planner
The business of a wedding, held in one place.
From the first quiet DM to the final dance under the lights, Sereno holds every part of the wedding business the way a planner already does — only with one place to put it. The enquiry, the brief, the contracts, the day-of run sheet, the vendors and their payments, the couple’s gentle stream of questions. One system, the way the wedding actually runs.
“I built Sereno because I was running weddings out of eleven browser tabs. I made the one tool I actually needed.”
Abby — founder, and working wedding planner
Made in Australia
Built by a planner who has worked at venues across Victoria — for the planners running them next.
The problem
The business of a wedding deserves a home.
Briefs in Docs. Timelines in Notion. Quotes across email and WhatsApp. Budgets in a spreadsheet only you understand. By the time you’ve found the version that matters, the answer was already in three other threads — and something’s due tomorrow.
You’re a creative person spending your best hours on admin. Sereno gives that time back.
Enquiries · onboarding · planning · production · the day itself · the books · the couple. Sereno is built across the whole of it, in the order it happens.
The platform, in depth →For the couple, too
A portal they’ll love you for.
Couples see exactly what they need — what’s next, what to approve, who’s on the team — and nothing they don’t. Calm, private, and unmistakably yours. Optional white-label so it carries your studio’s name, not ours.
Founding Members — Victoria first
The first twenty-five studios.
Half-price for the first year. A direct line to shape what ships. Personal onboarding. We’d love to talk before the twenty-fifth seat goes.